Innovative Anti-Rust Technology Now Delivers Great Tone and Long Life to Acoustic and Electric Guitarists

Following the success of its Anti-Rust Plated Plain Steel Strings for electric guitar, Elixir® Strings, the pioneer of long-life string technology, proudly introduces Anti-Rust Plated Plain Steel Strings for acoustic guitar. Elixir®4394, Hall C). Strings will exhibit Anti-Rust Plated Plain Steel Strings along with its complete product line at Winter NAMM 2007, January 18-21 (booth #

Elixir® Strings Anti-Rust Plated Plain Steel Strings for acoustic guitar have the feel and sound of traditional strings, but last up to five times longer than ordinary strings without corroding or losing their tone. These long life plain steels are the perfect complement to Elixir® Strings coated wound strings, now allowing acoustic and electric guitarists alike to enjoy the fresh feel and great tone of new strings far longer than with any other brand of strings.

“Elixir® Strings revolutionized guitar strings when we found a way to extend the life of wound stings without compromising tone.  Our Anti-Rust plated plain steels complete the long-life set,” said Craig Theorin, product manager, Elixir® Strings. “Now, acoustic guitarists can enjoy the same advantages as electric guitarists—a lifespan three to five times longer than ordinary guitar strings and lasting tone throughout the entire set. Elixir® Strings are the number one selling acoustic string in the U.S., and we are delighted that we now can deliver even more value for players.”

The secret behind Elixir® Strings’ Anti-Rust Plated Steels is its proprietary alloy plating that inhibits tone-killing corrosion. Although the new strings last longer than ordinary plain steel strings, they maintain a traditional metallic feel with the crisp, clean tone of new strings.

Hundreds of guitarists were enlisted to test Elixir® Strings’ Anti-Rust Plated Plain Steel Strings over the last two years, and the strings were commonly praised as an amazing innovation. The musicians were unanimous in assessing the strings’ great feel and tone, and noted that tone lasted significantly longer than the strings they had used previously. In addition, in these extended field trials, of the used strings that were returned, nearly all exhibited little or no rust.

Sets of Elixir® Strings Anti-Rust Plated Plain Steel Strings for acoustic guitar will be offered in Light and Medium gauges as well as a 12 string Light gauge.

About Elixir® Strings

Elixir® Strings is the pioneer in coated string technology and is available in two string ‘flavors.’ Ultra-thin NANOWEB® coated strings have the bright tone and punch of non-coated strings, yet keep their lively tone three to five times longer than ordinary strings.  The thin coating is nearly undetectable – providing the feel of traditional strings. Elixir® Strings with original POLYWEB® coating also sound great three to five times longer than ordinary strings, have a balanced tone with smooth response, feel comfortably smooth, and reduce finger squeak. Elixir® Strings are available in a full range of gauges for acoustic guitar, electric guitar, bass, banjo, and mandolin. 

Today, Elixir® Strings are installed as original equipment by a growing list of discriminating electric guitar and bass manufacturers including Ibanez, Tom Anderson, Suhr, Brian Moore Guitars, Carvin, Melancon Guitars as well as premium acoustic guitar luthiers such as Taylor Guitars, Santa Cruz Guitar Company, Alvarez-Yairi, Lakewood Guitars, RainSong, Carvin Guitars, and Goodall Guitars.  Elixir® Strings are endorsed by popular artists such as Melissa Etheridge, Train, Alan Parsons, Michael W. Smith, Christopher Cross, Lincoln Brewster and Drowning Pool.

Elixir® Strings are manufactured by W.L. Gore & Associates, the company widely known for such innovations as GORE-TEX® fabrics. For more information, please visit www.elixirstrings.com.