|
Nielsen Mobile, a division of Nielsen Entertainment, has announced the launch of Nielsen RingScan to monitor the rapidly expanding United States ringtone market and issue a weekly report of Polyphonic, Master, and Voice ringtone sales. The data is used by Nielsen Mobile clients, including both entertainment companies & mobile providers, as an integral information and analysis tool of the mobile ringtone market.
“Given the impressive and rapid growth of the ringtone market, the industry has turned to Nielsen to provide the needed tools to track and maximize the real potential,” said Paul Leakas, General Manager of Nielsen Mobile. “In just a few short years, we have witnessed the birth of the multi-billion dollar worldwide ringtone market and a great demand for accurate measurement,” Leakas added. Nielsen RingScan will debut in the December 9, 2006 issue of Billboard magazine as the data source for the Billboard Hot RingMasters chart. The Hot RingMasters chart will be comprised of the weekly sales of the top 20 Master tones; ringtones which actually play a segment of an original musical recording. The chart will appear every other week in the magazine, and updated on Billboard.biz and Billboard.com weekly. “Billboard’s 2004 launch of the Hot Ringtones chart, which tracks sales of Polyphonic ringtones, drew global attention from the consumer press,” said Geoff Mayfield, Billboard’s director of charts and senior analyst. “Now that the majority of sales have shifted from Polyphonics to master recordings, Billboard is eager to add Hot RingMasters to its charts menu.” Nielsen Mobile compiles ringtones and full-length over-the-air music download sales data from wireless carriers, aggregators and other mobile entertainment retailers. Inaugurated in January of 2005, Nielsen Mobile is one of the latest additions to Nielsen Entertainment’s portfolio of existing businesses dedicated to providing information and analysis tools and marketing solutions to the global entertainment industry. Nielsen RingScan has coverage of more than 80% of all U.S. ringtone sales. Now in its 112th year, Billboard is the world's premier weekly music publication and a diverse digital, events and brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends. Billboard is the flagship property for the Billboard Information Group, which also consists of Billboard.biz, Billboard.com, Billboard Chart Alert, Billboard Information Network (BIN), Billboard Directories, Billboard Books, Billboard Licensing & Events and Radio & Records. Billboard’s many strategic partners include Fox-TV, Microsoft, Hands-On Mobile, Reuters, Sirius Satellite Radio, Telemundo, Univision Radio, ABC Radio Networks, Azteca America, BigChampagne and Billboard sister companies Nielsen SoundScan and Nielsen Broadcast Data Systems. These partnerships leverage Billboard’s proprietary data, charts and information resources to develop broadcast entertainment, digital and mobile platforms and contextual commerce applications that expand Billboard’s franchise and consumer reach. Nielsen Mobile, a division of Nielsen Entertainment, provides the monitoring and analysis of sales data for the mobile entertainment industry. Nielsen Mobile currently compiles and reports ringtone sales within the U.S. and is utilized as the source material for Billboard Magazine’s weekly ring tone charts. In addition to ringtones, Nielsen Mobile is currently expanding to include sales data on all other mobile entertainment services such as mobile music downloads, Ringbacks, games, graphics and video in the U.S. and other markets.
| Comments () >> |
 |
|
