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Written by Mike Stahl
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Thursday, 22 December 2005 |
The Distribution One Sheet: - 1 sheet (8 1/2 "x 11")
- Label's logo and contact information
- Artist Name/Logo
- Catalog # and UPC code (Barcode for each configuration)
- List price (i.e. $15.98) of each available configuration
- Release Date (to Radio)
- Street Date (for Retailers, if different from Release Date)
- A brief Artist background description
- Selling Points (Discounts, Marketing, and Promotion plans)
A Distributor One Sheet is a very important document that summarizes the credentials of an artist/band for a distributor or store buyer. It also includes, in a summary form, all the essential promotion, marketing, and sales strategies and tactics that the label will use to help convince the wholesale and retail contacts, letting them know specifically what will be done to help them sell the record to the public; The design of the Distributor One Sheet should be attractive, and very compelling. It should boldly stand out, and clearly present all the information about the CD/Tape. By Chris Knab at Four Front Media
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