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Two Things You Can Do Right Now to Boost Sales and Bookings |
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Saturday, 12 June 2004 |
No bookings for the fall? How about the spring? How are CD sales? Website
hits? The holiday season is coming you know?
No bookings for the fall? How about the spring? How are CD sales? Website
hits? The holiday season is coming you know?
Here are two things you can do TODAY to boost your bookings and CD sales:
1) RADIO
Radio is a great booking tool. While radio is a tough thing to breakused
correctly and in a non-traditional way, it can be a great booking tool. This
non-traditional way Iım talking about is having a radio campaign focus on
non-reporting stations. These stations do not report to any charting bureaus
and are not as tight with their playlists. This creates a great opportunity
that independent artists need to take advantage of. Some may think sending
to non-reporting stations is a waste of time, but I certainly do not. These
stations may be smaller and in smaller markets, but they have an audience
(very loyal and supportive at that) or they wouldnıt be on the air. Some are
commercial and some are non-commercial. Plus, record labels donıt service a
lot of these stations, so they love to receive new music, so it might as
well be yours right? Plus, the media in these smaller cities are easier to
break in getting coverage (but weıll touch on that more later).
Hereıs how it worksyou design a radio campaign to focus on one region of
the country at a time; Southeast, Midwest, Northeast, Northwest, or
Southwest. Based on the cities youıre getting airplay, you can concentrate
on those cities and surrounding areas for bookings. Focus on the region you
live in first and branch out from there.
If you want to have a big spring, starting a radio campaign in January may
be just what you need to fill your calendar. Too expensive? Probably not.
Radio promoters are experienced and have contacts at radio to get your
single listened to. Plus, they can do it for less than you could do it
yourself. Be wise with your money. Hire a professional.
2) PUBLICITY
If you want to sell your CDıs, you know the best way to do that is by
playing concerts right? What if your calendar looks like a vast expanse of
white space and your online store hasnıt had a hit in months?
What can you do? Is there anything you can harness to create some
salesespecially for the coming holiday season? Publicity may be your
answer. What is publicity and what can it do for me, you say? Iım just an
indie.
Publicity is a way that the media will write about you for free. All you
need is a newsworthy subject and let the media know about it. Whatıs going
on with you or your band thatıs newsworthy? Youıd be surprised whatıs
newsworthy, you just have to look for it. Also, donıt forget about CD
reviews. Publicity is powerful. Itıs not like an advertisement that is
usually an interruption and therefore not as effective.
When the media writes or reports a story about you itıs more believable
because people read it or the media reports it. You can use this power to
drive people to your website, or if you have distribution to retail stores,
you can drive people into those stores that will buy your product.
Again, be wise with your money. Hire a professional so you can do what you
do bestwriting songs and making you or your band sound great. A
professional will know how to put together a campaign that will generate the
results you need efficiently and effectively.
Radio and publicitytwo powerful monsters that can be tamed and harnessed to
gain you or your band attention, which will result in more concerts and more
CD sales. Isnıt that what you want?
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Last Updated ( Saturday, 12 June 2004 )
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