• Secure gigs for artist and work with the artist directly or through their management.
• Establish contacts with Promoters and Venue Operators.
• Send Press Releases to Print Media, Radio, and TV and to Industry Trades like Pollstar, Performance, and Billboard.
• Receive 15%-20% of Artist's Performance fee
• Track competition within genre of each artist they represent.
• Work with Record Label contacts to coordinate tours.

Promoters

• Purchase acts directly from Booking Agents. Responsible for promoting and publicizing shows at a live venue, and receives a negotiated fee.
• Send Press Releases to all the Media in surrounding area of show.
• Print up Posters and Flyers for the show, and distribute them throughout the surrounding area.
• May work with Retail Stores for co-sponsorships or for public relation activities.
• Help Create a 'Word of Mouth' buzz in the community for the show.
• Contact Record Labels for promotional materials.
• May provide food and beverages for show, as well as security, sound and lights.

Venue Operators

• Provide space for live performance
• Charge fee based on size and accommodations available to the artist.
• At smaller venues may take a percentage of the box office ticket sales.
• At larger venues provide security, merchandising space, box office, stagehands, sound and lights, and refreshment outlets.
• Take out ads in misc. newspapers and magazines for show.
• Provide additional promotion and publicity assistance to Promoters.

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