|
Radio and Record Labels - What They Do and How They Work Together |
|
|
|
|
Saturday, 12 June 2004 |
The label side of things and the Radio side of things
The Label Side of Things
- Promo reps are hired to secure airplay
- Works in conjunction with the label s sales division, coordinating any radio adds with
- distribution and sales connections in various markets
- Creates weekly reports of successes, and challenges for obtaining airplay
- Communicates regularly with A&R, Publicity, and Artist Development Depts.
- Works with artist management to coordinate any live performance plans
What Makes A Record A Priority At a Label?
- Political reasons ( to inflate the egos of label executives from winning a bidding war, to
impressing power managers, etc.)
- Wanting to pick up on a budding new trend (sound) that is coming up from the streets
- Significant $$$$ investment
- Superstar status of the artist
What a Good Promo Rep Should Know
- What is going on in the constantly changing radio broadcast industry
- What the current and developing new radio formats are
- What the Arbitron trends are saying about the specific stations they work
- What kind of songs were their stations adding to their playlist in the last few weeks
- How many songs does the station have room for on their playlist
- Is the station contracted with exclusive independent promoters
- What is the personal tastes and business style of the MD and PD
- What are the MDs/PDs hours for taking label rep calls
- What trades do the stations report to regularly
- Any possible station/artist promotion ideas
| Comments () >> |
 |
|
|
Last Updated ( Saturday, 12 June 2004 )
|
