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The Promise of a Lost City - Atlantis Music Conference 2002 |
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Written by Mike Stahl
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Tuesday, 13 December 2005 |
An Atlantis Music Conference perspective.
In your mind, Atlantis was a magical city that existed a long time ago and may never be found again. In reality there is a place that holds much promise for the future of music. That place is Atlanta, Georgia, home of the Atlantis Music Conference.
July 31st through August 3rd Atlantis inhabited the Atlanta Sheraton and several local venues. Positive was the operative word for the entire conference. Atlantis is the conference you always wanted to attend but didn't or didn't even know existed. Feel like you missed out? YOU DID. From the kick off party at Earthlink Live to the closing karaoke party at 9 Lives, friendship, support, talent and spirit reigned.
The panels were chock full of representatives from every aspect of the music business. People from Sony, Warner Brothers, Clear Channel, SESAC, ASCAP, BMI, NARAS and attorneys, promoters, agents, managers, DJs and more shared their knowledge and opinions about how bands should navigate the difficult music business landscape. There was something for everyone: How’s and Why’s of Music Distribution, How to get a Sponsorship Deal, Publishing, Promoting your Music to Radio and Touring were just a few of the panels that were available.
The conference was a success due to the fact that it was so well organized. Panels started on time and you didn't have any trouble finding the one you were looking for. The conference guide was complete and thorough: Maps of the clubs, band scedules, panel times and descriptions, bios of panelists, contact info for panelists, contact info for the bands and more. The guide was simply an invaluable tool.
The keynote came courtesy of Jermaine Dupri and Michael Mauldin both of So So Def Recordings. Dupri founded the label at the age of 19 and has produced and developed acts such as Da Brat, Xscape, Lil’ Bow Wow and Jagged Edge. Dupri discussed his humble beginnings, saving every penny for studio equipment. Next was a One on One with Matthew Knowles, manager of Destiny’s Child. Matthew provided a very positive message to all in attendance, “Hard work and a good plan will get you there”.
With the help of some very fine people at the conference, I was able to make my way through the beautiful yet sticky city of Atlanta. I found my way to many great venues and saw a plethora of great, talented bands. The first night of bands was simply amazing at the Cotton Club. Squint, Uncle Mudfish, Dan Hannon Band, Will Hoge and VH1 Bands on the Run winner Flickerstick had the swelling crowd going all night long.
It was a shame to have to leave the whole experience at 5am Sunday morning. I had made so many good new friends, found a ton of great bands and even got used to the humidity. I wasn’t about to go to bed the last night and miss what was the Late Night Breakfast and Karaoke that went from 2am to a little past 4. I was wary at first, but it happened to the perfect end to a perfect week. I know I will not miss Atlantis next year, and you shouldn’t either.
I learned a thing or three at Atlantis, but one thing is for sure: If you’re going to an all night karoke party and there’s free beer, take a later flight home. EVERYONE will be glad you did.
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