SXSW 2013 Panelist Preview: Rynda Laurel

SXSW Music 2013 will feature hundreds of the music industry’s most influential and notable figures, discussing the most important issues in the business. This is your chance to meet some of our esteemed panelists!

Here’s a quick interview with 2013 Music panelist Rynda LaurelFounder/CEO of 1968media, a veteran of SXSW. Be sure to check out her panel, Herding Cats: New Digital Management for Artists this March!


Number of times you’ve attended SXSW:
Including the 90′s? I’d say 10+

What are you most looking forward to at SXSW:
Reconnecting with business associates and friends I only see once a year at SXSW is the biggest treat. The face-to-face connection creates a better working relationship the rest of the year.

I’m also looking forward to learning something during Interactive that can translate into something innovative for my music clients.

What’s the best thing you’ve heard (or overheard) at SXSW:
“Billy Corgan is trending worldwide on Twitter!?”

“12 of us drove in a tiny van across the country to play SXSW and it was worth it.”

“I saw this panel last year and did what they said, It made a huge difference.”

Most inspiring? Tony Hsieh Delivering Happiness Keynote.

Briefly, what is your panel about, and why should we go to your panel?
Our panel is about creating online synergy among all parties who work with an artist. Managers, Booking Agents, PR firms, etc will learn to work together in ways they may have never thought of. Artists will learn how to see online as the bigger picture and wrangle their team. Online platforms, app creators and brands and will learn what we are looking for to help create awareness and new revenue streams for our artists.

You should go to our panel because we will have candy. Mind candy.

What’s the most important issue in music today?
Music Discovery – there is so much clutter and we get used to the safety of what we already know. We get lazy and our attention spans are… wait, what was the question? Oh, yeah. Where the hell do I find new music? Which also brings into question, how do I get my music discovered?

What was your first job in the music industry?
Passing out fliers on the Sunset Strip and working in the Roxy’s box office in the late 80′s. There was a lot of Aqua-net.

Any tips for first-time attendees?
Don’t constantly worry that you are missing something because most likely you are. Pick a few panels / artists / parties that you CANNOT miss, get there very EARLY and the rest of the time go with the flow. Drink Guayaki Energy Shots from Whole Foods.

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