The End of the Biz as We Know It (And I Feel Fine)

I teach the Introduction to the Music Business Course at Baruch College in New York, and these days I consider myself irresponsible if I don’t scare the shit out of my students about the state of the music business. See, this course is full of aspiring Master Ps and Puffys (along with a few aspiring artists who don’t want to get burned). Most of these people want to figure out how to buy into the music business fairy tale of...

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RADIO AIRPLAY 101 – Reporting vs. Charting
Jan01

RADIO AIRPLAY 101 – Reporting vs. Charting

As you start doing more radio, you’ll get more opportunity to choose between “reporting” and “non-reporting” stations, and also between “charting” and “non-charting” campaigns. One is not better than the other; they are just meant for different purposes… like a car versus a bus. “Reporting” is when a station fills out a form (or an email), and sends it to a chart...

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RADIO AIRPLAY 101 – Radio Cost Sheet
Jan01

RADIO AIRPLAY 101 – Radio Cost Sheet

Below are four example levels of the costs of taking a project to radio. These are not high level promotions, but instead are designed for indie labels who are still learning the radio game, and who are still developing their product. These costs assume you already have manufactured at least 1000 CDs. If you require vinyl, costs will be more. Level 1 Independent promoter for non-commercial radio: $3000 Postage: $500 Mailers: $100...

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RADIO AIRPLAY 101 – Time of the Year to Push to Radio
Jan01

RADIO AIRPLAY 101 – Time of the Year to Push to Radio

Many people, when planning the date that their radio campaign will start, think that starting the campaign at a certain time of the year will make a huge difference in the outcome of the project. It won’t. There are many other factors which are far more important, and these factors will determine what happens with your release… Things like sequentially pushing a second and third release from the same artist; not abandoning...

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THE INTERNET DEBACLE – AN ALTERNATIVE VIEW
Jan01

THE INTERNET DEBACLE – AN ALTERNATIVE VIEW

* Shortly after this article was turned in, Michael Greene resigned as president of NARAS. When I research an article, I normally send 30 or so emails to friends and acquaintances asking for opinions and anecdotes. I usually receive 10-20 in reply. But not so on this subject! I sent 36 emails requesting opinions and facts on free music downloading from the Net. I stated that I planned to adopt the viewpoint of devil’s advocate:...

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